Encontraréis a continuación los enlaces para leer la entrevista completa realizada días a trás a Ignasi Cubiña para Quenergía. Ignasi habla de su trabajo en EIG, de Ecoemprenedors y de su perspectiva en lo que se refiere a la situación actual y las vías para cambiarla.
Entrevista a Ignasi Cubiñá, parte 1
Entrevista a Ignasi Cubiña, parte 2
Entrevista a Ignasi Cubiña, parte 3
4.5.12
Se ha inaugurado la primera estación de la NASA en la Tierra, diseñada por WMD+Partners
A continuación, el mensaje de William McDonough desde Beijing, en donde se encuentra como mienbro de una delegación oficial del gobierno de USA.
Greetings from Beijing
16.4.12
Denmark's Environment Minister Ida Auken states "NO MORE BURNING OF IMPORTANT RESOURCES"
WE must NOT try to get rid of WASTE.
We should use it. This point will Environment Minister Ida Auken re-phrase again and again, when she, in the coming weeks and months will meet with the political parties in the parliament, to present the outline of a new resource strategy, that will change the whole way we look and think of resources in Denmark.
"We are standing on a burning platform. And I'm not sure, that we have totally got the picture yet, how well the fire has got hold. When one looks at it from a global perspective, it's obvious that with a global population of 7 billion people, which is rapidly growing to 9 billion people by 2050 and a rapidly growing middle class in China, India, Brazil and Russia, there is a pressure on our resources that we have never seen before,” says Ida Auken, and continues her argumentation:
"If we are extrapolating today’s pressure on resources with population growth data and the following ad value, it's easy to see that it's impossible to continue as usual. It's like driving towards a brick wall at 200 km / h. So I see it like this: There is no way out of this crisis without growth. There is no growth without increased competitiveness and increased productivity. And there is no increased competitiveness and increased productivity without increased resource efficiency." The new resource strategy should, with Ida Auken own words, make Denmark into a "circular economy". The Danes use and handling of materials and natural resources must be thought through from the beginning, so key resources are reused rather than being taken out of circulation through land filling or incineration. Words associated with "use and throw away", hurt her ears. Ideally, she sees the word "waste" deleted from the political dictionary.
"I want that we stop talking about waste. That's why we call it a resource strategy and not a waste strategy. In a world of limited resources and a huge demand it is a nuisance, that there is something we think we can just throw away, "she says. In the coming weeks, the Minister presents her overall strategy. Because it is still in its raw shape and because she wants a broad agreement on the strategy, Ida Auken will not yet announce concrete goals. But the aim is clear: to ensure the Danish economy access to critical resources, like water, energy, phosphorus, rare earth minerals, metals etc. The focus will initially be to rethink the waste handling in Denmark, to ensured that materials and commodities, with potential for reuse is not going to waste. That in itself is a huge challenge, as the minister acknowledges, Denmark today is not exactly "in front of the bus" when it comes to sorting and recycling waste.
BRUTAL RESOURCE PRESSURE
According to a new report by consultancy firm McKinsey resource prices fell every year in the 100 years from 1900 to year 2000. But in the last 10 years, they rose again, even more than they have fallen the preceding 100 years. It's a trend that will continue "brutal" the coming years, assesses Ida Auken.
And nations as well as companies will be "tremendously vulnerable" if not they manage to get control on supply and use of resources, says the environmental minister. Meanwhile, leaders in the EU, like the political top in many other regions in the world, begun to focus attention on the resource challenge. The EU has developed "road maps" and strategies for the development of a resource-efficient Europe. And the European Council has recently agreed that countries should work towards a more resource efficient economy. Henceforth, it will most likely be a requirement that nations must report on resource efficiency in the so-called AGS - Annual Growth Survey.
"It means, that if we do not find a way to jump on this agenda now, we will sooner or later be forced to make the jump, not least in Europe," says Ida Auken. Her plan is this year to launch a resource strategy 1, acting on management of waste. Then comes a resource strategy 2, which is about waste prevention. The aim is that the Resource Strategy 1 should make specific requirements for what needs to be sorted out of the waste, and set quotas on how much waste to be recycled, and how much to be burned. Resource Strategy 2 coming next year, take up the other end of the chain and focus on how to avoid producing so much waste. It's about as far as possible to avoid that key resources enter the waste system at all.
"It can, for example, happen if companies implement the principles in "cradle to cradle" and create products that are easier to recycle. We can push it, at the EU level to provide new design requirements, for example in terms of expanding the ECO-design directive, establishing requirements for how much of the products can be recycled. We can create partnerships where we bring companies and authorities together and leveraging public money with private funds, so you can develop new solutions and try them out in practice. And we can make procurement policies, where we from the public sector are demanding solutions. So there are many handles, we can turn, "says Ida Auken.
She admits that it will be a big transition, and is in her own words prepared on "indolence interests, habitual thinking and yell and scream" from those who have economic interests in continuing the old track. "But when we look out and see what happens in the rest of the world, it is abundantly clear that we need to change tracks. This is why we also must have the political courage not to waver now we hit the road, "says the minister, who believes that a conversion will create "very big, new opportunities" for the industry. Businesses can create greater certainty about their access to vital resources, which will become an increasingly important competitive factor on the global market. And, says the Minister, the companies that are best to develop resource-efficient technologies, solutions and new business models will get a great competitive advantage.
"I can see the extreme power of innovation in the area. One obviously need to think a little creatively here to get to the right side of the problem economically, environmentally and with security of supply. This requires new business models. But if the EU implement their waste strategy fully, it can create 400,000 jobs, saving 72 billion euro a year and increase the annual revenue in the recycling industry with 42 billion euro in just 8 years. It makes a huge export potential. And the jobs in the recycling sector is often better than the jobs in the combustion and landfill sector, "says Ida Auken.
We should use it. This point will Environment Minister Ida Auken re-phrase again and again, when she, in the coming weeks and months will meet with the political parties in the parliament, to present the outline of a new resource strategy, that will change the whole way we look and think of resources in Denmark.
"We are standing on a burning platform. And I'm not sure, that we have totally got the picture yet, how well the fire has got hold. When one looks at it from a global perspective, it's obvious that with a global population of 7 billion people, which is rapidly growing to 9 billion people by 2050 and a rapidly growing middle class in China, India, Brazil and Russia, there is a pressure on our resources that we have never seen before,” says Ida Auken, and continues her argumentation:
"If we are extrapolating today’s pressure on resources with population growth data and the following ad value, it's easy to see that it's impossible to continue as usual. It's like driving towards a brick wall at 200 km / h. So I see it like this: There is no way out of this crisis without growth. There is no growth without increased competitiveness and increased productivity. And there is no increased competitiveness and increased productivity without increased resource efficiency." The new resource strategy should, with Ida Auken own words, make Denmark into a "circular economy". The Danes use and handling of materials and natural resources must be thought through from the beginning, so key resources are reused rather than being taken out of circulation through land filling or incineration. Words associated with "use and throw away", hurt her ears. Ideally, she sees the word "waste" deleted from the political dictionary.
"I want that we stop talking about waste. That's why we call it a resource strategy and not a waste strategy. In a world of limited resources and a huge demand it is a nuisance, that there is something we think we can just throw away, "she says. In the coming weeks, the Minister presents her overall strategy. Because it is still in its raw shape and because she wants a broad agreement on the strategy, Ida Auken will not yet announce concrete goals. But the aim is clear: to ensure the Danish economy access to critical resources, like water, energy, phosphorus, rare earth minerals, metals etc. The focus will initially be to rethink the waste handling in Denmark, to ensured that materials and commodities, with potential for reuse is not going to waste. That in itself is a huge challenge, as the minister acknowledges, Denmark today is not exactly "in front of the bus" when it comes to sorting and recycling waste.
BRUTAL RESOURCE PRESSURE
According to a new report by consultancy firm McKinsey resource prices fell every year in the 100 years from 1900 to year 2000. But in the last 10 years, they rose again, even more than they have fallen the preceding 100 years. It's a trend that will continue "brutal" the coming years, assesses Ida Auken.
And nations as well as companies will be "tremendously vulnerable" if not they manage to get control on supply and use of resources, says the environmental minister. Meanwhile, leaders in the EU, like the political top in many other regions in the world, begun to focus attention on the resource challenge. The EU has developed "road maps" and strategies for the development of a resource-efficient Europe. And the European Council has recently agreed that countries should work towards a more resource efficient economy. Henceforth, it will most likely be a requirement that nations must report on resource efficiency in the so-called AGS - Annual Growth Survey.
"It means, that if we do not find a way to jump on this agenda now, we will sooner or later be forced to make the jump, not least in Europe," says Ida Auken. Her plan is this year to launch a resource strategy 1, acting on management of waste. Then comes a resource strategy 2, which is about waste prevention. The aim is that the Resource Strategy 1 should make specific requirements for what needs to be sorted out of the waste, and set quotas on how much waste to be recycled, and how much to be burned. Resource Strategy 2 coming next year, take up the other end of the chain and focus on how to avoid producing so much waste. It's about as far as possible to avoid that key resources enter the waste system at all.
"It can, for example, happen if companies implement the principles in "cradle to cradle" and create products that are easier to recycle. We can push it, at the EU level to provide new design requirements, for example in terms of expanding the ECO-design directive, establishing requirements for how much of the products can be recycled. We can create partnerships where we bring companies and authorities together and leveraging public money with private funds, so you can develop new solutions and try them out in practice. And we can make procurement policies, where we from the public sector are demanding solutions. So there are many handles, we can turn, "says Ida Auken.
She admits that it will be a big transition, and is in her own words prepared on "indolence interests, habitual thinking and yell and scream" from those who have economic interests in continuing the old track. "But when we look out and see what happens in the rest of the world, it is abundantly clear that we need to change tracks. This is why we also must have the political courage not to waver now we hit the road, "says the minister, who believes that a conversion will create "very big, new opportunities" for the industry. Businesses can create greater certainty about their access to vital resources, which will become an increasingly important competitive factor on the global market. And, says the Minister, the companies that are best to develop resource-efficient technologies, solutions and new business models will get a great competitive advantage.
"I can see the extreme power of innovation in the area. One obviously need to think a little creatively here to get to the right side of the problem economically, environmentally and with security of supply. This requires new business models. But if the EU implement their waste strategy fully, it can create 400,000 jobs, saving 72 billion euro a year and increase the annual revenue in the recycling industry with 42 billion euro in just 8 years. It makes a huge export potential. And the jobs in the recycling sector is often better than the jobs in the combustion and landfill sector, "says Ida Auken.
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